Call it the Mother’s Day mobile blitz. Big Fish Games made a serious push this past weekend with its mobile strategy, claiming 15 of the top 25 paid apps on the iPad. It also secured the No. 1 slot with its Drawn game, knocking Angry Birds off its perch at least for parts of the weekend. How’d the company do it?
Big Fish CEO Jeremy Lewis said the company mobilized its user base in new ways and offered deep discounts on games as part of its “Mother’s Day for Moms” promotion. Big Fish’s push was part of an experiment by the Seattle gaming company to promote its mobile products, an area where it has had to play catch up against other mobile gaming companies.
The company noted:
This weekend was a test to see how effectively we could promote and sell mobile games without any support from Apple. While we have a great relationship with Apple and they feature many of our new releases, this past weekend was a Big Fish Games only marketing effort.
Big Fish also saw big gains with its iPhone games, with 11 of the top 100 iPhone games. Only one of its 18 iPhone games did not crack the top 200.
“Our results to date reveal that all aspects of our business extend to mobile extraordinarily well,” said Lewis.
Founded in 2002 by former RealNetworks employee Paul Thelen, Big Fish made a push into mobile games in 2008.