Barnes & Noble unveiled its $249 Nook Tablet today, looking to challenge Amazon’s upcoming $199 Kindle Fire tablet in the market for low-priced tablet computers.

Seeking to justify the $50 premium, Barnes & Noble CEO William Lynch pointed to factors including the Nook Tablet’s 16 GB of built-in storage, which compares with the 6GB available for media storage on the Kindle Fire (out of 8GB total).

The Kindle Fire’s storage is “deficient for a media tablet,” Lynch said, according to a Wall Street Journal report.

Lynch also touted the ability for customers to get support for the Nook Tablet in Barnes & Noble stores. “If you wanted to get support with the Fire, where would you go? Amazon’s headquarters in Seattle?” he said, according to a Slashgear post.

Based on its hands-on assessment, CNet says the Nook Tablet “immediately becomes the first real challenger to the Kindle Fire in the emerging bargain tablet arena.”

Barnes & Noble also dropped the price of its Nook Color to $199, and reduced the Nook Simple Touch e-reader to $99, trying to better compete with Amazon’s Kindle lineup. Amazon leads the market for dedicated e-readers and has reported higher-than-expected demand for the Kindle Fire.

Kindle Fire will be available on Nov. 15. Nook Tablet comes out on Nov. 18.

Like what you're reading? Subscribe to GeekWire's free newsletters to catch every headline

Comments

  • Guest

    Congratulations to Barnes & Noble on this product announcement! I can’t wait to get my hands on a Tablet.

  • Sandro

    Everyone keeps saying that Nook has more storage over Kindle which is critical for watching movies on the go. I see a disconnect here because both “blessed” video content providers for Nook (Netflix and Hulu+) do not allow to download a movie for watching it later as far as I understand — they use streaming instead. I suppose that one can rip a DVD and upload it to Nook but this limits you to your existing video library and it’s not a trivial task for majority of consumers. I’m just trying to understand how things will actually work on practice.

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.