The Kindle and Nook are locked in a heated battle, and the rivalry is about to get a little hotter this Friday. Barnes & Noble just announced that it is reducing the price of its Nook electronic reading device to $79 — matching the lowest-cost version of the Kindle.

But here’s the catch: The deal is just available on Black Friday and only in the company’s brick-and-mortar stores.

The Nook Simple Touch regularly sells for $99, and Barnes & Noble pointedly notes on its Web site that it doesn’t have any “annoying ads.”

That’s a slam on the $79 Kindle with Special Offers, which does include advertisements. As one of our readers points out in the comments below, an ad-free Kindle starts at $109. [Post updated].

[Hat tip to the L.A. Times]

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  • FrankCatalano

    But, uh, the Black Friday Nook Simple Touch Limited Edition has a (counter-intuitively) white rim, instead of the regular blue-gray rim. That makes it collectible, right?

    • johnhcook

      Yeah, I saw that. Will the white rim entice you Frank? :)

      • FrankCatalano

        Even if it were free, it wouldn’t entice me to go into a physical store on Black Friday. Which – for buying a device to read ephemeral digital text – is itself a bit counter-intuitive. But that may just be me: I hate crowds.

        • johnhcook

          I hear you brother. No Black Friday shopping for me — if I can help it!!

  • Guest

    An ad-free Kindle is $109, John, no matter what the LA Times says:

    • johnhcook

      Thanks for correcting that. I made the change above. I swear, GeekWire has the sharpest readers around. :) Thanks again for pointing that out. 

  • Anonymous

    Seems like lots of thunder and lightening with no rain. Here’s another great product for gift givers who always manage to trail the technology and buy obsolete or wrong devices. It is a grandparent grabber, at best. The perfect gift option for people who chose to brave the black Friday hoards and who believe if it is on sale on Black Friday, it is a perfect gift, well priced.

    Both Kindle and Nook are ereaders, period. If someone wants today’s products, they have to look at Fire and tablets. Sure they cost a bit more, but they are more welcome as gifts because they do so much more. I own one of the first Kindle’s and read my ebooks on my iPad which I also take with me when I travel because of all the apps. I take the Kindle with me when I go to the doctor’s office or other long wait places because of form factor, but all I really have to do is get a bigger handbag into which my iPad will fit comfortably.

    • Guest

      A $100 might not be a lot to you, but for a lot of people, especially in the current economy, it could be the difference between buying two presents vs one. Plus, lots of people simply don’t want the extra bells and whistles of a Fire, nor would they use them. So why pay for it?

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