The maker of the blockbuster Angry Birds action puzzle game is in talks with Starbucks to partner on promotions for the game inside the Seattle-based coffee chain’s ubiquitous stores.

One of the ideas they’re discussing: Setting up electronic leaderboards inside Starbucks to tout the game’s best players.

That’s the word from Bloomberg News, in a story quoting Wibe Wagemans, a senior vice president with Angry Birds maker Rovio Entertainment of Espoo, Finland. He describes the potential Starbucks partnership as part of a broader push to bring Angry Birds to the “real world” through merchandise and other in-store tie-ins.

Another possibility is offering virtual goods related to Angry Birds in Starbucks stores. Starbucks has recently been following a similar path with Apple, offering free premium apps and other digital downloads as an extra incentive for people to visit its coffee shops.

We’ve contacted a Starbucks representative for comment on the Bloomberg report, and we’ll update this post depending on what we hear back.

Previously: Geek of the Week: Stephen Gillett, Starbucks digital chief

Comments

  • Anonymous

    In the first paragraph, you guys put gam. Did you mean game? Just wanted to point that out.

  • Anonymous

    In the first paragraph, you guys put gam. Did you mean game? Just wanted to point that out.

  • Guest

    Congratulations to Rovio and Starbucks for continuing to innovate! As an Angry Birds player in my spare time (never in meetings — LOL!) I’m always looking for new ways to build and to show off my skills.

Job Listings on GeekWork

Find more jobs on GeekWork. Employers, post a job here.
QA LeadSimply Measured
Senior Software EngineerIntentional Software