Amazon unit expands into groceries, selling tea to jam

In Seattle, Amazon.com customers have long been able to purchase groceries and have them delivered to the doorstep. Now, the company’s Quidsi unit — best known for its Soap.com and Diapers.com brands — is making its own grocery push.

However, unlike Amazon Fresh, Quidsi’s new service will not include its own delivery trucks and its selection will only include non-perishable items like coffee, cereal, pasta and canned soups. More than 7,000 products are now available, including items such as Cheerios, Ritz crackers and Fig Newtons. A three-pack of Newman’s 24-ounce marinara pasta sauce sells for $8.99, while a three-pack of Smucker’s 32-ounce grape jelly sells for $7.99.

Orders will arrive in one to two days, with free shipping for those who spend $39 or more.

Quidsi CEO Marc Lore said the new category is designed to make life easier for shoppers.

“Our customers have been asking about grocery since we launched in 2010,” he said. “It was a seamless transition to offer a large selection of beverages, snacks and meal prep items for the whole family on Soap.com.”

Quidsi has been expanding into new categories in recent months, including a new online pet store called Wag.com and a new online toy store called YoYo.com. Lore said they will continue to expand their product selection.

Amazon bought New Jersey-based Quidsi for $500 million in cash and the assumption of $45 million in debt last year.

  • Guest

    Congratulations to Amazon on this launch!