Amazon.com is expanding its relationship with Hearst Corp., the large magazine and newspaper publisher known in the Seattle region as the company behind SeattlePI.com, formerly the Seattle P-I newspaper.
The companies said in a news release this afternoon that they’ve “entered into an expanded, multi-faceted consumer marketing, e-commerce and content relationship.”
As part of the relationship, Amazon says it will become the largest third-party seller of subscriptions to Hearst magazines through digital channels and will also collaborate with Hearst on e-commerce.
Steve Kessel, senior vice president for Amazon Kindle, is among the executives quoted in the news release, a sign that the partnership also involves digital content.
Hearst’s properties include television stations, newspapers and major magazines including Good Housekeeping, Cosmopolitan, ELLE and O, The Oprah Magazine.
[Note: My GeekWire colleague John Cook and I both worked as reporters at the Seattle P-I before the print newspaper ceased operations.]