Amazon.com’s first attempt at selling Lady Gaga’s new album for 99 cents didn’t go so well, with the promotion crashing the company’s servers. But now the Seattle online retailer is ready for a do-over. And this time, Amazon says it’s ready for the throngs of Lady Gaga fans.
“Clearly customers are really excited for Lady Gaga’s new album – we saw extraordinary response to Monday’s promotion – far above what we expected – she definitely melted some servers,” said Craig Pape, director of Music for Amazon. “So we’re doing it again, and this time we’re ready.
The 99 cent promotion was not a very strong endorsement of the reliability of Amazon.com’s Cloud Drive music service. So, we’ll see how the servers responds this time when customers start downloading entire versions of “Born this Way.”