Amazon.com confirmed to the Wall Street Journal over the weekend that it’s testing a redesign of its website, with a cleaner look, a larger search box, more white space and a new emphasis on digital content.
Yes, it’s hard to view this as anything but preparation for the forthcoming launch of Amazon’s Kindle tablet — even though the company still isn’t talking publicly about those plans.
A small number of users first started seeing the changes last week. Amazon says it’s gradually rolling out the redesign to more users, although the timing of a full launch is still to be determined, TechCrunch reports.
The Next Web has more screenshots, including product pages and a drop-down navigation menu.
