Amazon.com this weekend released a new television ad promoting its upcoming Kindle Fire by tying the $199 tablet to its e-commerce heritage.

The move comes on the eve of an event where Barnes & Noble is expected to announce a Nook Tablet computer for $249, while dropping the price of its existing Nook Color to $199 and enhancing that device with Hulu Plus and streaming music services.

Barnes & Noble’s expected moves highlight the fact that Amazon isn’t just competing with Apple’s iPad as it tries to break into the tablet market. In many ways, B&N is more of a direct rival.

Kindle Fire ships Nov. 15. Amazon CEO Jeff Bezos said recently that the company was “increasing capacity and building millions more than we’d already planned” based on strong pre-orders for the Kindle Fire.

Previously on GeekWire: Kindle Fire, Kindle Touch and a new era for Amazon.com

Comments

  • http://twitter.com/hrhmedia Hanson Hosein

    Yikes.  I realize that they filmed this in a tony neighborhood (NYC, DC?), but the only thing I saw in this ad was that the delivery person left a $200 gadget in plain sight of anyone walking down the street.  I hope that my Fire pre-order requires a signature…

    • http://geekwire.com Todd Bishop

      Great point. It’s a fantasy world.

    • http://geekwire.com Todd Bishop

      Great point. It’s a fantasy world.

      • Anonymous

        That ad is just dying to be re-subbed with a parody voice-over…

  • Anonymous

    Yah, is it the 15hth yet?? I really want to see that happen dude, I mean like wow.
    total-web-privacy.tk

  • Guest

    Best of luck to Barnes & Noble in trying to “quench” the Kindle Fire. (Get it?)

  • http://twitter.com/RedRussak ‘Red’ Russak

    “The Kindle is on Fire!” That’s right, I said it.

    • Guest

      Nice!

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