Amazon.com this morning upgraded its online Print Magazine Subscription Manager to work with any magazine an Amazon customer is receiving, whether or not the subscription was purchased via the Amazon site.
The service, available here, previously allowed people to change addresses, cancel, renew, report problems and track expiration dates for magazine subscriptions purchased on Amazon.com, but the company is now making it more of a universal tool.
Based on my experience this morning, entering a non-Amazon magazine subscription into the tool is essentially a manual process, requiring me to enter expiration date, account number and other details from the mailing labels on my Men’s Health and Wired magazines. But once those details are in place, the service looks like a pretty handy central place to manage subscriptions.
Of course, Amazon is hoping that people who use the tool will also be more likely use Amazon to renew their subscriptions — giving a prominent prompt in the interface to easily click to pay to extend the subscription term.
This tool is designed solely for print magazines. A separate section of Amazon’s site allows Kindle users to manage their subscriptions.
