The Kindle Fire has yet to arrive on the doorsteps of customers. (Release date is set for November 14th). Yet, there’s been such strong demand that the Seattle online retailer has boosted its order volume with suppliers from four million to five million units this year, reports digiTimes citing anonymous sources.
Amazon is hoping for a big splash this holiday season for the device, and has already begun a mass market advertising campaign to get the word out. (Something Amazon has done very selectively in the past).
The company is also starting to tout the application ecosystem on Kindle Fire, announcing earlier this week that Netflix, Rhapsody, Pandora, Twitter, Facebook, Plants vs. Zombies and others will be available. And it just announced that the $199 device will be available in 16,000 stores across the U.S. — including Best Buy and Target — starting on Nov. 15.
In October, reports surfaced that Amazon was selling pre-orders of the new Kindle Fire tablets at a rate of 2,000 an hour, or more than 50,000 per day, according to website Cult of Android.
By the way, I just saw the new Kindle Fire ad last night for the first time. Pretty straightforward. What do you think?