Kantar, a unit of advertising giant WPP, has purchased Bellevue-based Global Market Insite for an undisclosed price and merged it with online market research firm Lightspeed Research. Together, the companies said that they will “create one of the world’s largest online panel and sample providers.” As a result of the deal, David Day of Lightspeed Research has been named President and Global CEO of the combined business.

Backed by Voyager Capital and others, GMI was founded in 1999 by Rob Monster. The company employs 230 people, with its main offices in Bellevue. Revenues last year stood at $64 million.

“Uniting the assets of these two global leaders in the online panel market research industry strengthens our offer to clients through the size and reach of our panels. Our combined technology and market research expertise will put us in a strong position to address the significant growth and rapid change in our industry around the world,” said Day in a statement.

GMI was most recently led by Seattle tech veteran Michael Brochu who tells The Seattle Times that he plans to transition out of the company as a result of the acquisition. Brochu previously led Loudeye and Primus Knowledge Solutions.

Comments

  • http://blog.calbucci.com/ Marcelo Calbucci

    Congrats to GMI and to Rob Monster. This is a great acquisition story.

  • http://blog.calbucci.com/ Marcelo Calbucci

    Congrats to GMI and to Rob Monster. This is a great acquisition story.

  • Meks

    From a cubicle jockey’s perspective, it seemed like a depressing place to work when I interviewed there. They have crazy high employee turnover there (read about it in glassdoor.com)

  • insider

    @Meks – not true.  very fun and low turnover.  these sound like bitter comments made by someone who didn’t get a job offer…

    • Panelguy

      agreed! GMI is a fantastic company and this acquisition shows how well respected the organization is in the panel/data collection industry. They didnt just merge with Toluna, RN, Usamp, etc. This acquisition broke the mold of the past panel company acquisitions and will likely be far more success as a result.

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