The Beaverton, Oregon-based company makes marketing software which integrates with Salesforce.com, Outlook and WebEx. Some of the company’s 250 customers include Cisco, Motorola, JobScience, Siemens and others.
“Today’s marketing professionals crave a single, unified platform to manage the online marketing initiatives they use to drive their business forward,” said Karan Mehandru, a Principal at Trinity Ventures. “Act-On’s integrated marketing solution is positioned perfectly to serve that need.”
The company is led by Raghu Raghavan, the former CTO of Responsys. Last fall when Raghavan raised cash, he said that he turned down offers from venture capitalists who wanted him to move to Silicon Valley.
“Who are these guys to tell me that I should only succeed down there?” Raghavan told The Oregonian. “It’s ridiculous to think you can’t succeed in Oregon.”